Maxima supermarket becomes the anchor tenant of the renovated Tsentraal centre in Jõhvi
East Capital Real Estate has entered into an agreement with the Maxima store chain, which will become one of the new anchor tenants of the Tsentraal shopping and business centre in Jõhvi. The grocery store will open early this summer.
Over the past year, Tsentraal has undergone a complete renovation and the next phase includes the construction and opening of a new Maxima grocery store. The total area of Tsentraal centre is 8000 square meters, of which Maxima will occupy about 14% (1118 square meters). With the arrival of Maxima, the selection of stores and brands in Tsentraal will increase even further. Both buyers and tenants of the centre eargerly await the presence of this new grocery store.
“We are happy with the cooperation both with the shopping centre and having signed a long-term lease with East Capital Real Estate. We believe that the reconstruction of the shopping centre and the attraction of new tenants will be positive, and the centre will become an exciting gathering place not only for the residents of Jõhvi, but also for the guests of the city. The store will be the 15th Maxima store already in the Ida-Virumaa region and the 85th Maxima store in Estonia. We plan to employ 18 employees in the new Tsentraal store,” says Maxima property administration and development manager Rolandas Šležas.
According to Anneli Mänd, CEO of Tsentraal, the development of trade in Ida-Virumaa has changed significantly in recent years. Various crises have affected buying behaviour, consumption, and new shopping centres are setting the future direction for their smaller competitors. “Tsentraal’s vision is to become the community centre of Jõhvi, where, along with retail, service and office spaces, there will be entertainment and leisure opportunities for everyone,” added Mänd.
The centre will bring to Jõhvi a number of well-known brands that are new for the region, such as Jysk, Sinsay and 24/7 Fitness. According to the representative of 24/7 Fitness, they were greeted here very warmly – there are more visitors than expected: the townspeople are happy to get out and train in a new modern sports club. By the end of April, a yoga studio will also be ready, where it will be possible to conduct group classes – interested instructors are invited to contact the centre.
The third floor of the centre will be purposed as modern office space, which is in great demand in Ida-Virumaa. In recent years, companies have undergone many changes in their organizations and, accordingly, the frequency and use of office space has changed significantly. To meet this need, a new office hotel has recently opened in the centre, which allows you to use open spaces for collaboration, where you can find desk areas, private meeting rooms or chat booths, modern meeting rooms and a cosy networking lounge with an open kitchen. A new notary office will also open here soon.
By the beginning of summer, the facade of the Tsentraal centre with its new lighting will be finally completed, which will add another interesting architectural feature to the centre of Jõhvi. “At East Capital Real Estate we are focused on the development of urban spaces and in this capacity also with the shopping and business centres in Ida-Virumaa Cooperation with the local government is very important here – on it depends whether the Central Square, located near the centre, will receive a new look, and if yes, exactly when. Ida-Virumaa as a whole and Jõhvi municipality would benefit from this beautiful, modern and thoughtful living environment and urban space for both residents and businesses,” said Martin Otsa, the investment manager at East Capital Real Estate.